Data & Analytics

Actionable answers

From machine-powered humans.

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Data intelligence is our superpower. From basic web analytics to enterprise data architecture infused with AI, data is the foundation of every initiative that leaves our station.

To work with us, you don’t need to know what a database is or even how to flirt with a data model. You just need to have a basic idea of what you want and trust us with the keys. We’ll take the wheel from there.

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Landscape Analysis

Gaining a comprehensive understanding of the market to inform strategic decisions and identify growth opportunities.

Competitive Intelligence

Analyzing competitors to uncover strengths, weaknesses, and market positioning.

  • Competitor benchmarking

  • SWOT analysis

  • Market share analysis

  • Competitor pricing strategies

Category Research

Understanding trends and dynamics within your industry to stay ahead of the curve.

  • Market trend analysis

  • Consumer behavior insights

  • Product category performance

  • Emerging opportunities identification

Location/Retail Analysis

Evaluating geographical data to optimize retail locations and market coverage.

  • Site selection analysis

  • Demographic & psychographic mapping

  • Retail clustering & competitor proximity

  • Traffic pattern analysis

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Audience Insights

Uncovering deep, actionable understanding of your target audience to enhance marketing effectiveness and personalization.

Search & Intent Analysis

Identifying what your audience is searching for and their intent to tailor your messaging and content.

  • Keyword intent analysis

  • Search trend tracking

  • Competitive keyword benchmarking

  • Content gap identification

Customer Listening

Monitoring and analyzing customer feedback and conversations to better understand their preferences.

  • Social media listening

  • Review and feedback analysis

  • Sentiment analysis

  • Voice of the customer (VoC) programs

Audience Segmentation

Dividing your audience into distinct groups for more personalized and effective marketing.

  • Demographic segmentation

  • Psychographic profiling

  • Behavioral segmentation

  • Persona development

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Web Analytics & Marketing Performance

Measuring and optimizing digital strategies to maximize ROI and drive continuous growth.

Web Implementation

Setting up and configuring analytics tools to track key metrics and gather actionable data.

  • Google Analytics & Tag Manager setup

  • Event tracking implementation

  • Custom dashboard creation

  • Data layer development

Marketing Attribution

Determining the effectiveness of various marketing channels and tactics in driving conversions.

  • Multi-touch attribution modeling

  • Channel contribution analysis

  • Customer journey mapping

  • Attribution tool integration

Ecommerce

Analyzing and optimizing ecommerce performance to increase sales and customer lifetime value.

  • Conversion rate optimization (CRO)

  • Cart abandonment analysis

  • Product performance tracking

  • Customer journey analysis

Testing & Optimization

Continuously improving marketing performance through rigorous testing and data analysis.

  • A/B and multivariate testing

  • Conversion funnel optimization

  • Landing page testing

  • Audience and creative testing

Performance Reporting

Providing clear, data-driven reports that offer insights into marketing effectiveness and guide decision-making.

  • KPI tracking and reporting

  • Real-time performance dashboards

  • Automated report generation

  • Data visualization and storytelling

ROAS & Lift Analysis

Evaluating return on ad spend (ROAS) and lift to understand the true impact of marketing efforts.

  • ROAS calculation and tracking

  • Incrementality testing

  • Campaign lift analysis

  • Profitability assessment

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Data Visualization

Transforming complex data into clear, actionable insights through visually compelling representations.

Performance Dashboards

Creating real-time dashboards that provide a clear view of key metrics and business performance.

  • Custom KPI dashboards

  • Interactive data visualization

  • Automated data refresh and reporting

Custom Infographics

Designing visually engaging infographics that simplify complex information for easy understanding and sharing.

  • Data-driven infographic design

  • Interactive infographics

  • Storytelling through visuals

Tableau Development

Leveraging Tableau to build dynamic, interactive visualizations that drive deeper data insights.

  • Tableau dashboard design & development

  • Data connection and integration

  • Tableau training and support

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Advanced Business Intelligence

Harnessing cutting-edge technology to turn data into powerful, predictive insights that drive strategic growth.

Data Augmentation

Enhancing and enriching your datasets to unlock deeper insights and improve decision-making.

  • Data cleansing and enrichment

  • Integration of third-party data sources

  • Predictive data modeling

  • Data transformation and aggregation

Artificial Intelligence

Leveraging AI to automate processes, uncover patterns, and provide deeper analytical insights.

  • AI-driven predictive analytics

  • Natural language processing (NLP)

  • Automated data analysis

  • Intelligent recommendation systems

Machine Learning

Creating dynamic video content and motion graphics that captivate and engage your audience.

  • Supervised and unsupervised learning models

  • Customer behavior prediction

  • Anomaly detection and forecasting

  • Model training and optimization

What can we do for your brand?

Just tell us a little about yourself and your business, and we’ll provide a free consultation.